Challenge

The Chamber was formally inaugurated in 2008 in Zürich, and staffed with 1.5 employee headcount. To keep track of all members, partners, stakeholders, sponsors and event registrations, their data needed to be archived and managed in a reasonable way and membership fees had to be tracked.

As almost all organizations that start small, multiple types of excel spreadsheets were created and had to be maintained accurately at all times. In addition, the SSCC organizes many networking events throughout the year, in multiple locations, and provide various advertising and sponsorship options to their member base. For all activities, mailings are done which include not only preparation and organization but also payment processing and controlling.

As the Chamber was growing, keeping data up-to- date became more and more difficult and very time consuming and became extremely challenging to handle.

Solution

As Nexell has been a member of the Swedish Swiss Chamber, discussions started on how we could help the SSCC with our extensive know-how with other Chambers, big and small projects in all kinds of industries, locally and internationally, to improve their internal processes and streamline their day-to-day work, to become more efficient.

The signal for digital transformation was given with the implementation of a Member Management System with Salesforce.com and the integration of the SSCC website. This was the organizational turnaround which was needed, since the Chamber started their valuable mission in Switzerland, as they eliminated many of their excel spreadsheets after the data migration to Salesforce was quickly and smoothly done.

Since the Salesforce implementation, there was a new, supportive infrastructure in place that helped manage and update all contacts and data in one single tool, also mobile, with concurrent access by the whole team. Today, membership processing, advertisement for the SSCC yearbook as well as event sponsorship are being handled in Salesforce. Furthermore, associated invoicing is issued from Salesforce with custom pre-designed templates, and reports and statistics generated from Salesforce are used for accounting and consolidation purposes, which facilitates the day to day work.

As Salesforce was integrated with Constant Contact, the SSCC could simplify their mailings with newsletters and inform and invite members to upcoming events. The Salesforce Mobile Application SF1 helps to track the daily activities and be responsive to all types of requests, as the team is often involved in many offsite meetings and networking events with considerable travel.

Result

A robust CRM system in place combined with Nexell’s broad technical and industry know-how, ongoing reliable support and consultant advice, allows the SSCC to focus on their competencies, while having peace of mind and without worrying about all the administrative and operational workload.

Immediate improvement was seen in increased control and enhanced quality of their data as well as their relational aspects. This means that the SSCC can now better track their members’ activities and see the full history and profile of each member with only a few mouse clicks. The time spent maintaining their data decreased tremendously. Some further tools and functionalities are planned to be implemented in the near future which will help the SSCC improve efficiency even further.

On the one hand there’ll be a tailored Event Management System integrated to Salesforce and the SSCC website to streamline the event organization and registration process. Furthermore, the Salesforce Dashboard functionality for reporting purposes will be in place, customized to facilitate a far better overview and allow more efficient analyses of relevant data. The overall time saved with their new CRM can be better spent for the recruiting of new members, event organization and more communications and advertising, helping the chamber focus on growth.

We are pleased to have the SSCC as satisfied customer and partner, for whom we could help fulfill their mission. Nexell, as a patron of the Swedish Swiss Chamber, is provided a platform to promote and talk about our partnership, its collaboration and synergies on several levels. An inspiring partnership for both parties, inspiring on a bigger scale for Swedish-Swiss relationships.