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Empowering Women: The Bring Women Back to Work Initiative The Bring Women Back to Work (BWBW) initiative, launched on International Women’s Day in March 2020 supported by Salesforce, aims to create a workplace landscape where diversity, inclusion, and gender equality flourish. Founded by Vanessa Gentile, a passionate advocate for the #womenintech community, BWBW empowers skilled but unemployed women to confidently re-enter the professional sphere, fostering a balanced and innovative workforce enriched by their valuable expertise. Participants undergo a free-of-charge 12-month retraining program, which offers flexible teaching, mentoring and coaching to accommodate other commitments and a gradual reintroduction to the workforce. This comprehensive program equips women with necessary skills and connects them with job opportunities at leading Salesforce Partner and Customer companies. Challenges of Growth and Expansion As BWBW rapidly expanded in participants, cohorts, learning program and supporting partners and customers across Switzerland and Europe, managing contacts and processes became increasingly...