Strategic CRM Consulting powered by EPFL’s SEAM

Our strategic CRM services, solutions and events help you increase your visibility, connect with your stakeholders and build the relationships necessary to make a lasting impact.

We use the Business Opportunity Canvas SEAM (Systemic Enterprise Architecture Method) developed by EPFL (Ecole Polytechnique Fédérale de Lausanne) to map, iterate and align your CRM with your Business Strategy. Our CRM Consulting services are delivered in the form of a workshop(s) of 3-4 hours, grouping 4-5 key stakeholders. Some extra-work is required to compile collected information during the workshop(s) and perform related analysis, such as SWOTs, cost estimations, action plans and finally issue your CRM Roadmap. With a presentation to Management we usually close the first consulting mandate.

Contact us for more information about our Strategic Consulting approach.

Project Management

You need guidance throughout your CRM implementation project? This is not unusual.

Of course, the success of your project is our ultimate goal. To ensure the project is on time, on budget and every step of the way is secured, we align and guide you through the entire project lifecycle and all tasks related, including user onboarding and adoption.

Contact us for more information.

Salesforce Implementation

We believe in doing one thing exceptionally well, which is why we only work with Salesforce.

By focusing on only one tool, we have the capacity and expertise to serve your specific needs, no matter what project size or complexity, single-cloud or multi-cloud; local or international helping you to:

• empower your sales team to close deals like never before with Salesforce Sales Cloud?
• enhance your customer support with Service Cloud?
• personalize your customer journeys with Marketing Cloud or Pardot?
• build better customer experiences with Commerce Cloud?
• create and deliver content for your community with Salesforce Community Cloud?
• extend your sales and service capabilities with Salesforce Platform?
• turn your data into a competitive advantage with Salesforce Analytics?
• last but not least scale onboarding, supercharge productivity, increase Salesforce adoption, and cultivate company culture with myTrailhead?
• improve donor and stakeholder management, deliver better programs, and accelerate your transformation into a connected nonprofit with Salesforce Nonprofit Cloud and our NexellAngels services?
• and much more.

Contact us for more information and help us understand your CRM needs so we can help you make a difference.

Custom Development

Although we always try to stick to the standards, our team of certified Salesforce engineers has the ability to deliver complex, state-of-the-art custom solutions.

Independent if you are a NPOs/NGOs, SMB or a startup: we understand that small businesses and impact-driven organizations have different needs than large multinationals. According to your needs, we provide you with your individual, custom solution, with an accessible, scalable base which will grow with you.

Contact us to help us better understand your business needs, so we can help you get the maximum possible out of your tool.

Integration

Integration is key in order to drive your digital innovation and values, optimize business processes and reduce costs. By integrating your different tools and systems into Salesforce, we make all your data available across all systems which helps you streamline and simplify processes and business management.

We have experience with many different implementation tools, i.e. talend, jitterbit or mulesoft, etc. and choose the right fit relating to your existing systems to be connected and your needs.

Contact us for more information.

Digital Marketing and Web Design

When attracting new clients, donors or stakeholders, CRM is not only about building a contacts database with phone numbers and email addresses. It is also about designing digital marketing strategies, tools and processes that will help offer them a seamlessly integrated journey over your different communication channels: emails, social media, website, etc.

At Nexell we truly believe that your CRM solutions, your website, and your social media should live together and work in perfect collaboration and alignment to smoothen the transition between marketing and sales operations. This will be achieved by:

• Improving content performance & lead generation
• Boosting lead conversion rate
• Optimizing cost efficiency compared to traditional marketing
• Raising ROI from your campaigns
• Earning trust and building brand reputation & recognition
• Improving communications outreach
• Providing real time results & reporting

On top of our pure CRM expertise with Salesforce, we have a dedicated team of web and design experts to support you in the design and implementation of your digital marketing strategy. We provide our customers, large & small, with the platforms, tools, technologies and knowledge necessary for a state of the art and professional web presence and digital interactions. Everything from a simple one page website, to a fully engineered, CMS based portal for your company and partners.

The digital marketing services offered by Nexell include:

• Integration of your website with your Salesforce CRM modules
• Implementation of Salesforce's Pardot and Marketing Cloud and design of marketing automation strategies
• Development and Integration of a Salesforce Community Cloud front-end portal to your website
• General website design, development, implementation and Swiss-based hosting (www.novatrend.ch)
• Social Media campaigns and monitoring
• CMS - Joomla! & Drupal based development
• SEO and search engines placement, including Analytics
• Add-on applications like eShops, blogs, and much more.

Contact us for a discussion about your needs and visions.

Data Services

Data is key to your business and handling it the right way is absolutely essential to get the most out of your CRM solution. At Nexell we help you manipulate, process, clean, enrich and migrate legacy or existing data based on fit-to-purpose strategies, methodologies, and tools. We also help you implement data quality monitoring processes to increase sanity, unicity and accuracy of your data.

Depending on your needs, we can also help you design a data governance strategy that will embrace your entire IT ecosystem and include the following steps:

• Build a data dictionary
• Prioritize data
• Standardize and align data structure
• Define master data and ownership
• Define access rights and permissions
• Monitor data quality across systems

Contact us to discuss the best way to master your data.

Training

We empower you with expertise and education that help you build long-term, impactful relationships. You are offered a full range of education and training services, complementing Salesforce’s standard product training, relating to your individual needs.

• Customer / project specific user training
• Module / application specific user training
• System administration training
• New release / new features training
• CRM conceptual / organizational training
• Custom designed courses and programs based on customer specific requirements.
• Additional Salesforce online trainings available for you on Salesforce Trailhead

Whether you prefer traditional classroom format, to meet at your premises or rather a location organized by us, we are flexible and provide you with the training that is best for you. You can also choose online classes, a professional WBT (Web Based Training) or blended learning basis.

You want to create a culture of learning within your own company and optimize new-hires onboarding with customized brand and content? Then, you definitely want to learn more about myTrailhead.

Contact us to discuss your individual training needs and we will help you make your training a success.

Support & Maintenance

We are here for you, every step of the way. Our customer excellence team helps you achieve the maximum from your CRM throughout the year, without the added costs of having your own internal trained system's administrator or add-on Premium Support agreements.

• Multilingual user support, in all CRM & system areas, with direct end user (Level 1) triage & support.
• Level 2 & 3 support to your internal super users and teams, with direct & clear escalation channels.
• Same business day response
• All clients are provided a dedicated multilingual customer support portal
• Full system administration and modifications, in all system areas
• Best practices, Prototyping and Benchmarking
• Strategic support & consultation for further system changes, new deployments, customer re-organizations and new customer strategies etc
• Support with each new system release, new features and functions, deployment strategy etc.
• System configuration, maintenance and execution of campaigns, setup, workflows, security, data quality etc
• Reports and dashboards creation, modification

Salesforce’s Premier Success additionally offers you different levels of support for your individual guidance needs.

Contact us to discuss how we can support your CRM needs.