
Author: Francesco Scariolo - Nexell Senior Consultant. Why you should care about the unicity of your data After completing this read, you’ll be able to:Understand the impact of duplicated data in a systemUnderstand best practices for keeping the level of duplicates at the minimumGet more details and watch our webinar replay on our Nexflix channel. All data can contain duplicates. In this article, we are going to focus on Account duplicates. The same concepts can be applied and contextualized to other objects as well, i.e., Contacts, Leads, Products, etc. Duplicate Accounts Lisa and Sam just faced it (watch the video again) Duplicate data is a nightmare for all users, including sales users, service users, super users, and admins, as well as you!As a comparison, data are the ingredients in your recipe, while the recipe itself is your business: The higher the quality of the ingredients (data), the better your...