Big Ambitions, Smart Foundations: Meet Salesforce Free Suite for Startups
Build the right foundations today — and be ready to grow tomorrow.
Which tools does your startup need today, and which will you need as you grow? How can you connect customer data, sales and service without adding unnecessary complexity?
Building on our Tech Tetris workshop and panel discussion at Swiss Startup Nights, this practical session, co-hosted with the Swiss Startup Association, explores how to make smart IT and CRM decisions from day one.
Discover Salesforce Free Suite and how its free CRM tools can help startups get started with customer management. We’ll explore how sales, service, marketing and customer data can work together to create a more consistent customer experience, and introduce relevant capabilities across the wider Salesforce ecosystem, including Agentforce AI.
You’ll learn how to choose tools that fit your needs today, establish a solid foundation for growth, and avoid unnecessary complexity. You’ll also receive a Quick Start Kit with practical tips and resources to help you take the next steps.
Event details
- Date: January 27, 2027
- Time: 12:00–13:00
- Location: Online via Zoom
- Speaker: John Sas, Founder & Managing Partner at Nexell
What you’ll take away
- Get your bits together: Understand why the right IT and CRM foundations matter from day one.
- Discover Salesforce Free Suite: Learn what the free CRM suite offers and how to get started.
- Explore the Salesforce ecosystem: Get an introduction to CRM, Customer 360 and Agentforce AI capabilities across Sales, Service and Marketing.
- Connect the dots: See how customer data, sales, service and marketing can work together for a more consistent customer experience.
- Build for what’s next: Learn how to choose tools that fit your current needs and establish a foundation that can evolve with your business.
- Take action: Get your Quick Start Kit with practical tips and resources to help you get started.
Meet your speaker: John Sas
John Sas is the Founder & Managing Partner at Nexell. With decades of experience in IT, CRM and technology transformation, he helps businesses make smart technology decisions, connect systems and data, and build solid foundations that can evolve as their business grows.
For startups, his focus is on getting the right bits together from the beginning — without overcomplicating things.
About Nexell GmbH
Nexell is a Swiss Salesforce consulting partner helping startups and scaleups build the right CRM foundations, streamline processes and scale smarter with automation and AI, and our NexellAngels initiative. We combine personal expertise and practical solutions with technology that grows with your business.
About the Swiss Startup Association
The Swiss Startup Association (SSA) is the umbrella organization and voice of Swiss startups. As an independent, cross-industry nonprofit, the SSA represents startup interests in politics, business and the public sphere, working to improve the conditions for entrepreneurship in Switzerland.
Beyond its advocacy work, the SSA supports the startup community through networking, educational sessions and practical services, collaborating with industry partners to help founders navigate the challenges of building and growing a business.
Join the Swiss Startup Association to access member benefits, the Investor List, events and discounted tickets to selected SSA events.
