Speed Works – Until Complexity Arrives In the early stages of a startup, one thing matters above all else: speed.Spreadsheets are flexible, tools are implemented quickly, and teams work pragmatically. Everything feels lightweight, direct, agile, and under control.Until it doesn’t.At some point between product-market fit and scaling, something changes:More customers, more channels, more employees—and suddenly, the very systems that once enabled growth begin to slow it down.What was once “lean” becomes fragmented.What was once “agile” becomes hard to manage.And what was once “good enough” becomes a real scaling risk.   The Problem Is Rarely the Market The problem is rarely the market itself—it’s that growth often happens before a scalable technology strategy is in place.Most startups don’t fail because of lack of demand.They struggle because their operational infrastructure can’t keep up with their growth.Typical «symptoms» include: Customer data spread across multiple toolsNo reliable single source of truthSales, Marketing, and...

  At Nexell, we are committed to supporting the nonprofit sector by helping organizations optimize their operations and reach their goals through our NexellAngels initiative. We believe in the power of collaboration to make a meaningful impact.That's why we're excited to highlight the work of SwissDonations. The core objective of SwissDonations is to enhance the visibility of charities and streamline the donation process, making philanthropy more accessible to the public. Their platform serves as a bridge between donors and a diverse array of nonprofit organizations, each dedicated to impactful causes. With a focus on simplifying the donation process, SwissDonations has developed a 100% digital tool that helps nonprofits efficiently manage donations while also handling key administrative tasks like payments, donation history, and tax management.SwissDonations’ platform allows individuals to discover, donate to, and support nonprofits in a seamless and secure manner. For nonprofit organizations, this means increased visibility, greater donor engagement, and...

  Empowering Women: The Bring Women Back to Work Initiative The Bring Women Back to Work (BWBW) initiative, launched on International Women’s Day in March 2020 supported by Salesforce, aims to create a workplace landscape where diversity, inclusion, and gender equality flourish. Founded by Vanessa Gentile, a passionate advocate for the #womenintech community, BWBW empowers skilled but unemployed women to confidently re-enter the professional sphere, fostering a balanced and innovative workforce enriched by their valuable expertise. Participants undergo a free-of-charge 12-month retraining program, which offers flexible teaching, mentoring and coaching to accommodate other commitments and a gradual reintroduction to the workforce. This comprehensive program equips women with necessary skills and connects them with job opportunities at leading Salesforce Partner and Customer companies. Challenges of Growth and Expansion As BWBW rapidly expanded in participants, cohorts, learning program and supporting partners and customers across Switzerland and Europe, managing contacts and processes became increasingly...

Author: Claudia Uboldi - Marketing & Relationship Management at Nexell

Authors: Dominik Zemp - Betriebsleiter turbine theater & Claudia Uboldi - Marketing & Relationship Management Nexell 

Interview with John Sas - Founder & Managing Partner, Nexell GmbH   John, tell us a bit about Nexell.Nexell is a boutique type of business specializing in customer relationship management (CRM) and partnering with Salesforce for almost 20 years. We are a multinational and multilingual team of 25 people, all based in Switzerland. Our mission is to help our customers to build better relationships through custom CRM solutions and our strategic expertise. We want them to be able to concentrate on their mission or efficiently work towards their business goals while we take care of their systems.What distinguishes you from your competitors?We are different in many ways. Have you heard about our NexellAngels? This initiative is a core part of our DNA. We help nonprofit organizations, NGOs, Higher Ed, and startups enhance their ability to achieve their social mission through improved efficiency. This means that we help them transform into connected...

Powercoders & Nexell - Our joint efforts to help a good cause make a breakthrough

Looking back to a great year of close collaboration and partnerships with our customers and Salesforce in 2020, we are pleased to share USZ Foundation’s successful digital journey and their valuable contribution to care and prevention during the pandemic.USZ Foundation’s overall goal is to promote medical innovation at the University Hospital Zurich. Especially with their topical initiatives to support the community in Zürich, they set a great example in these trying times of Corona by providing support for doctors and nurses, pandemic related education and retraining of staff as well as for R&D work on the coronavirus.USZ Foundation has grown rapidly and quickly outgrew the tools they started out with. After running an internal project with an independent consultant to objectively look for improvements, it was essential that they implement a CRM solution to streamline processes, enable team collaboration and maximize the benefits available from existing data while they reduce manually-intense...

“How much “digital” is needed?”

Building sustainable business relationships by leveraging opportunities in a context of crisis - LIVECAST - NEW ON 20 May, 2021